Bonne Santé

As the brand expanded to over 30 dietetic clinics across Poland, it required a visual identity capable of reflecting its growth while staying true to its core values. The rebrand for Bonne Santé redefines a practice that looks at nutrition beyond food alone, placing the individual rather than rigid frameworks at the center of its approach. At the heart of the new identity is the dandelion, a symbol of nature, transformation, and personal growth, evolving from a grounded plant into a light, delicate form that reflects the journey of change experienced by each person choosing to take care of themselves. The project involved the development of a cohesive visual system spanning logo design, color palette, and a range of communication materials.